WINNIPEG, MB—The Winnipeg Police Association’s annual Cool 2Be Kind anti-bullying campaign kicked off today, with Honorary Co-Chair City of Winnipeg Councillor Evan Duncan, Victoria-Albert School Principal Ashley Morrison, Winnipeg School Division’s Divisional Student Centered Support Teacher, Taylor Homenick and QX 104 FM Celebrity Chair Brody Jackson, joining WPA President Cory Wiles in front of 300 students at Victoria-Albert School to launch this year’s edition. To assist in the launch, the WPA was happy to welcome mascots from both the Winnipeg Blue Bombers and the Winnipeg Police Service to this year’s event.
Every year, Winnipeg school students and staff submit plans for a unique kindness project for their school, and a number of projects are selected to receive funding in the amount of $500 to bring their project to life.
Since 2013, Cool 2Be Kind has funded 348 kindness projects totalling an impressive $174,000, making a real difference in Winnipeg schools.
Cool 2Be Kind counters bullying and encourages positive behaviour by teaching kids in grades K-8 the value of being kind. “Cool 2Be Kind teaches teamwork, it teaches planning, it teaches goal-setting, and most of all, it teaches kids the joy of helping others,” says Wiles. “It presents a direct alternative to negativity and helps weaken the force of bullying in our schools.”
Winnipeg students and educators may submit their kindness projects online at www.cool2bekind.ca. This year’s deadline is December 31, 2025.
