Winnipeg Police Association

Protecting What Matters

WINNIPEG, MB: Today, at Fort Rouge School, before over 200 students and educators, Maurice (Moe) Sabourin, President, Winnipeg Police Association (WPA) launched the 2019- 2020 Cool 2Be Kind campaign. This is the 8th year for the positive behaviour/anti-bullying initiative.

The Cool 2Be Kind campaign was created by the WPA and helps to teach students in grades K-8 the value of being kind to others and making positive choices in school and in life.

Students and educators are invited to submit a Kindness proposal for their school with the opportunity to receive funding in the amount of $500 to see their project come to life. “As each school Kindness project is designed by students and educators to meet the specific needs of the students, it has a much greater chance of making an impact,” said Maurice Sabourin, President, WPA.

Over the past seven years, the Cool 2Be Kind campaign has funded 170 school Kindness projects totalling $85,000.

Cool 2Be Kind Co-Chairs are The Hon. Heather Stefanson, Minister of Families, Province of Manitoba, and Kevin Chief, Vice President, Business Council of Manitoba. The Celebrity Chair is Ace Burpee, Host, The Ace Burpee Show on 103.1 Virgin Radio.

The Winnipeg Police Association believes teaching students the benefits of kindness is a positive, pro-active approach. “We want young people to experience the power of kindness,” said Sabourin. “Being kind to others benefits everyone and is a recipe for happiness and success in life.”

Funding for Cool 2Be Kind school Kindness projects is provided by generous corporate sponsors. For a complete sponsor list visit:

“The Winnipeg Police Association thanks all sponsors for their kind support and we continue to invite companies, organizations and individuals to get involved,” said Sabourin. “A contribution of $500 will fund one school Kindness project.”

Students and educators from Winnipeg N-8 schools may visit and submit their Kindness project proposal online. Select schools will receive $500 to see their Kindness projects come to life. The deadline for Kindness project submissions is December 31, 2019.


Maurice (Moe) Sabourin
Winnipeg Police Association

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